As a followup to our last blog post on the awkward relationship between big business and social media, we thought we would take a minute to look at the opinion of the marketing community on the importance of social media.
To get the ball rolling we present the following figures that have been collected from Social Media Examiners 2011 Social Media Marketing Industry Report.
We encourage everyone to use the comment section at the bottom of this post to add their own figures that they have come across as well as give us their opinion so that we can find out how people really feel about this whole industry!!!
Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business.
Measurement and integration are top areas marketers want to master: One- third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities.
Social media marketing takes a lot of time: The majority of marketers (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly.
Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.
Marketers seek to learn more about Facebook and blogging: 70% of marketers want to learn more about Facebook and 69% want to learn more about blogging.
The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages.
The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed Twitter to take the top spot since our 2010 study.
Social media outsourcing underutilized: Only 28% of businesses are outsourcing some portion of their social media marketing.
Let’s hear what you have to say!