Based off the book, Do Good Design by David B. Berman “Logos have become the closest thing we have to an international language, recognized and understood in many more places than English.” -Naomi Klein. (Do Good Design, by David B. Berman.)
It has been said that the average human “can only identify 10 plans but recognize over 1,000 corporate brands.”
It’s also estimated by researchers that “most people are exposed to over 200 logo designs or brand marks per hour.”
For most companies, a logo plays a very crucial role in the success of their branding. Think about it. Your logo or company name goes on all your collateral- usually it’s the first thing people see and sometimes the only marketing tool they have to identify you with.
At the risk of over stating the obvious, proper branding is essential for a business to be successful.
Below are a few different logos that have had the colour removed and only shows a small part of the symbol. Can you name the brands?