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This Summer’s Hottest Trend? Online Video!

Posted by: Usman | Posted on: September 7th, 2011 | 2 Comments

Although technically it’s still summer, the sound of school bells and the end of the Labor Day Long weekend is just as good an indicator that Fall is on its way as any change in the tree colors. But there is no reason to fret, we wanted to take this opportunity to reinforce something you may have already known, online video numbers continue to rise!

Don’t believe us? Check out these stats:

  • Cisco Systems reports that online video is currently 40% of consumer Internet traffic and forecasts online video will reach 62% of Internet traffic by the end of 2015.
  • According to MediaPost The number of retailers using 1,000 or more online video clips at their sites has increased 50%, now comprising 32% of retailers.
  • ComScore Video Metrix showed that U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.
  • ClickZ reports 172 million Internet users watched online video content in April, representing 81.9 percent of the country’s online population.
  • ComScore reports that over 180 million (86%) of the U.S. Internet audience viewed online video during July 2011. Viewers watch online video for an average of 18.5 hours per viewer and engaged in 6.9 billion viewing sessions.
  • According to comScore Data Mine more than 16 million mobile users in the US watched TV or video on the mobile phones during the three month average period ending June 2011.
  • According to Forrester Research viewers who watch video on a retail website stayed on average twice as long as the ones who didn’t watch a video, and ultimately were able to see much higher levels of conversion.
  • eConsultancy reports that improved the conversion rate by 44% for product pages containing videos.
  • ComScore reported that 85.6 percent of the U.S. Internet audience viewed online video during June.
  • According to eMarketer a Yahoo!’s study revealed video viewers recalled seeing pre-, mid- and post-roll ads more often than any other display ad type. More than half (53%) of respondents who recalled seeing some advertising remembered viewing these in-stream ads.
  • ClickZ reports Internet users in the U.S. engaged in over 6.2 billion video viewing sessions in June, representing an all time high.
  • Video streaming grew 93 percent in the first six months of 2011 and video streaming now accounts for 39 percent of all mobile traffic according to Gigao.
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  2. Betsey -
    November 16, 2011

    Gosh, I wish I would have had that iofnrmation earlier!